THEME 4Hazırlık Sonrası 10. SınıfB1+/B211 ders saati

Advertising

4A Beating the Drum — expressing opinion personally/impersonally, showing annoyance/discomfort, reluctance · 4B The Customer is Always Right — commercials, consumer-population relationship

Sıradaki adımVocabularyHedef kelimeleri örnek cümlelerle öğren.

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Başla

Bu yıl önceki program işleniyor. Resmî 2026–2027 yıllık planına göre hazırlık sonrası 10. sınıfta bu yıl önceki program işleniyor. Temalar ve içerik, okulda okutulan 'PROGRESS 10th Grade' ders kitabının 10 temasına birebir uyarlanmıştır. TYMM'in gelecek yıllar için öngördüğü 8 temalı çerçeve, bu sınıf TYMM'e geçtiğinde kullanılmak üzere ayrıca saklanmaktadır.

Başlamadan önce

What Will I Learn?

Nasıl çalışılır?

Bu temada neyi öğreneceğini oku.
Aşağıdaki 8 adımı sırayla takip et; üstteki sekmelerden de geçebilirsin.
Her adımın sonunda “Bu adımı tamamladım”a bas.
İlerlemen bu tarayıcıda saklanır; hesap gerekmez.

Konular

4A Beating the Drum — expressing opinion personally/impersonally, showing annoyance/discomfort, reluctance
4B The Customer is Always Right — commercials, consumer-population relationship

Dil yapıları

Phrasal verbs about money (invest, withdraw, put aside, blow on)
Personal vs. impersonal passive style

Sonraki adımVocabulary →

Adım 1 / 8

Vocabulary

20 hedef kelime

Nasıl çalışılır?

Her kartta kelimeyi oku, hoparlör düğmesiyle dinle.
Örnek cümleyi yüksek sesle tekrar et.
“Anlamları gizle” ile kendini test et; anlamı görmek için üstüne dokun.
Bilmediğin kelimeleri defterine yaz.

reklam

The advertisement appeared on television just before the evening news.

commercial

reklam filmi

That commercial for the new phone has been on TV all week.

consumer

tüketici

Companies study what consumers want before launching a product.

brand

marka

Some people stay loyal to one brand of trainers for years.

slogan

A good slogan can make a brand instantly recognisable.

jingle

reklam müziği

I still remember the jingle from a cereal advert I watched as a child.

target audience

n. phrase

hedef kitle

The target audience for this commercial is teenagers who love sport.

persuade

ikna etmek

Good adverts persuade us to try a new product.

exaggerate

abartmak

Some commercials exaggerate how well a product actually works.

eye-catching

adj.

dikkat çekici

The poster used eye-catching colours to stop people scrolling past.

gullible

adj.

saf, kolay kanan

Advertisers sometimes assume viewers are more gullible than they really are.

misleading

adj.

yanıltıcı

The company was fined for a misleading advertisement.

sponsor

sponsor olmak

A sportswear brand sponsors the school's football tournament every year.

invest

yatırım yapmak

The company decided to invest in a bold new advertising strategy.

withdraw

(parayı) çekmek

She withdrew some cash before the big sale started.

put aside

phr. v. (transitive)

bir kenara ayırmak

Wise shoppers put aside a little money each month.

blow money on

phr. v. (transitive)

parayı çarçur etmek

He blew his whole paycheck on a gadget he'd seen advertised.

save up

phr. v. (intransitive/transitive)

para biriktirmek

I'm saving up for the phone in that advert.

pay off

phr. v. (transitive)

borcu tamamen ödemek

It took them two years to pay off the loan for their shop.

in demand

prep. phrase

rağbette, talep gören

After the campaign, the trainers were suddenly in demand everywhere.

← Genel bakışSonraki adımPlay →

Adım 2 / 8

Play

Kelimeleri oyunla pekiştir.

Nasıl çalışılır?

Bir oyun seç ve Başla’ya bas.
Her cevaptan sonra hemen doğru/yanlış görürsün.
Sonunda tekrar etmen gereken kelimeler listelenir.
%70 ve üzeri alınca bu adım tamamlanır.

Öğretmenler: her oyunun sınıfta oynanacak kart sürümü öğretmen sayfasında.

← VocabularySonraki adımGrammar →

Adım 3 / 8

Grammar

Kuralı ezberleme; örneklerden kendin keşfet.

Nasıl çalışılır?

Notice: Örnek cümlelerdeki renkli kısımlara bak.
Discover: Kuralı tamamla, ipuçlarıyla cümle kur, sonra kendi cümlelerini yaz.
Rule ve Form tablosunu oku; sık yapılan hatalara dikkat et.
Practice: Soruları cevapla, “Kontrol et”e bas.

Phrasal Verbs About Money

1 · Notice

Before the campaign even started, the company decided to invest in a bold new advertising strategy.
After seeing the irresistible advert, she rushed to the bank to withdraw some cash.
Wise shoppers usually put aside a little money each month instead of buying every new product they see advertised.
He couldn't resist the flashy commercial and ended up blowing money on a gadget he didn't really need.

Look at the phrasal verbs in bold. Which ones are followed directly by an amount of money, and which ones need 'in' or 'on' before what the money is used for?

2 · Discover

A Complete the rule

Look at the Notice sentences again. Complete the rule with the words in the box.

money you are not using yeton/in + what the money is used formoney from a bank account

B Build sentences

Use the cues to build true sentences with the correct money phrasal verb.

the company invest / a large budget in this year's campaign
✓ The company invested a large budget in this year's campaign.
I save up / for months to buy the phone in the advert
Your sentence
Model answer
I saved up for months to buy the phone in the advert.
she withdraw / fifty lira after seeing the sale advertised
Your sentence
Model answer
She withdrew fifty lira after seeing the sale advertised.
most families put aside / a little money every week
Your sentence
Model answer
Most families put aside a little money every week.
he blow / his allowance on things he saw in commercials
Your sentence
Model answer
He blew his allowance on things he saw in commercials.
? / you ever / pay off / a purchase in instalments after an advert convinced you
Your sentence
Model answer
Have you ever paid off a purchase in instalments after an advert convinced you?

C Your turn

Write four sentences about money and advertising: something you saved up for, something you (or someone you know) blew money on, something you put aside, and a question about paying something off.

I once saved up for…I would never blow money on…My family always puts aside…Have you ever paid off…?

Rule

'Save up' and 'put aside' describe keeping money instead of spending it. 'Invest' and 'blow' describe spending money into/on something and are usually followed by 'in/on'. 'Withdraw' means to take money out of a bank account, and 'pay off' means to finish paying a debt completely.

TR'Save up' ve 'put aside' parayı harcamadan biriktirmeyi anlatır. 'Invest' ve 'blow' bir şeyin içine/üstüne para harcamayı anlatır ve genellikle 'in/on' ile kullanılır. 'Withdraw' bankadan para çekmeyi, 'pay off' ise bir borcu tamamen ödemeyi ifade eder.

When?

We use these phrasal verbs to talk about how adverts influence people, spending habits, or saving plans.

TRReklamların insanları nasıl etkilediğini, harcama alışkanlıklarını ya da tasarruf planlarını anlatırken bu phrasal verb'leri kullanırız.

3 · Form

Positive

She saves up every month for new gadgets.
He invested in an online advertising course.

Negative

They didn't put aside enough money for emergencies.
I don't blow money on things I see advertised.

Question

Did you withdraw enough cash for the sale?
Does your family put aside money each month?

Short answers

Yes, I did. / No, I didn't.
Yes, we do. / No, we don't.

Mistakes

He invested his salary a new business.He invested his salary in a new business.
'Invest' needs the preposition 'in' before what the money is spent on.
TR'Invest' parayı harcadığı şeyden önce 'in' edatı ister.
She blew her money the sale.She blew her money on the sale.
'Blow money' needs the preposition 'on' before what it was spent on.
TR'Blow money' harcanan şeyden önce 'on' edatı ister.
He payed off his debt last week.He paid off his debt last week.
'Pay' is an irregular verb: the past form is 'paid', not 'payed'.
TR'Pay' düzensiz bir fiildir: geçmiş hâli 'paid'dir, 'payed' değil.

Compare

Saving vs Spending Phrasal Verbs
	Saving/keeping money	Spending money
Meaning example	save up, put asideShe saved up for a new phone.	invest, blow, pay offHe blew his bonus on a flashy gadget.
Preposition needed?	put aside + money (no preposition before the amount)	invest in… / blow money on…
More examples	save up, put aside, withdraw (from an account)	invest in, blow money on, pay off

4 · Practice

Challenge

Personal and Impersonal Passive: Reporting Opinions About Advertising

1 · Notice

It is widely believed that catchy jingles make products easier to remember.
Catchy jingles are widely believed to make products easier to remember.
It is said that advertising influences even careful shoppers.
Advertising is said to influence even careful shoppers.

Compare sentences 1 & 2, and sentences 3 & 4. Which sentence in each pair begins with 'It', and which begins with the real subject of the opinion?

2 · Discover

A Complete the rule

Complete the rule with the words in the box.

It + is/are + past participle + that clausesubject + is/are + past participle + to + infinitivethe same opinion in two different structures

B Build sentences

Use the cues to build sentences in BOTH the impersonal and personal passive.

people / think advertising / shape children's choices
✓ It is thought that advertising shapes children's choices. / Advertising is thought to shape children's choices.
people / say commercials / influence how much we spend
Your sentence
Model answer
It is said that commercials influence how much we spend. / Commercials are said to influence how much we spend.
many / believe bright colours / attract more customers
Your sentence
Model answer
It is believed that bright colours attract more customers. / Bright colours are believed to attract more customers.
experts / claim repeated adverts / increase brand recognition
Your sentence
Model answer
It is claimed that repeated adverts increase brand recognition. / Repeated adverts are claimed to increase brand recognition.
some / argue online ads / target teenagers unfairly
Your sentence
Model answer
It is argued that online ads target teenagers unfairly. / Online ads are argued to target teenagers unfairly.
? / people / think celebrity endorsements / make products more trustworthy
Your sentence
Model answer
Is it thought that celebrity endorsements make products more trustworthy? / Are celebrity endorsements thought to make products more trustworthy?

C Your turn

Write four sentences giving opinions about advertising, using both the impersonal (It is said that…) and the personal (Something is said to…) passive.

It is believed that…Advertising is believed to…It is often argued that…Commercials are often said to…

Rule

To report an opinion impersonally, use 'It is/are + past participle + that…' (It is said that advertising works). To report the same opinion personally, use subject + is/are + past participle + to + infinitive (Advertising is said to work). Both carry the same meaning, but the personal passive is often considered more fluent.

TRBir görüşü kişisiz olarak bildirmek için 'It is/are + past participle + that…' kullanılır (It is said that advertising works). Aynı görüşü kişisel olarak bildirmek için ise özne + is/are + past participle + to + infinitive kullanılır (Advertising is said to work). İkisi de aynı anlamı taşır, ancak personal passive genellikle daha akıcı kabul edilir.

When?

We use these structures to report general opinions about advertising, consumers or society in a more objective, formal way, without naming a personal source.

TRReklamlar, tüketiciler ya da toplum hakkındaki genel görüşleri kişisel bir kaynak belirtmeden, daha nesnel ve resmi bir şekilde aktarmak istediğimizde bu yapıları kullanırız.

3 · Form

Positive

It is believed that adverts shape our choices.
Adverts are believed to shape our choices.

Negative

It isn't thought that this campaign will succeed.
This campaign isn't thought to succeed.

Question

Is it claimed that the advert is misleading?
Is the advert claimed to be misleading?

Short answers

Yes, it is. / No, it isn't.
Yes, it is. / No, it isn't.

Mistakes

Advertising is said influence our choices.Advertising is said to influence our choices.
The personal passive needs 'to' + infinitive.
TRPersonal passive yapısında 'to + infinitive' zorunludur.
It is said advertising that works.It is said that advertising works.
'It is said' is followed directly by 'that' — the word order cannot be changed.
TR'It is said' ifadesinden hemen sonra 'that' gelir; sıra değiştirilemez.
Commercials are said working well.Commercials are said to work well.
Use 'to' + base verb, not '-ing', after the personal passive.
TRPersonal passive'den sonra '-ing' değil, 'to + fiil' kullanılır.

Compare

Impersonal vs Personal Passive
	Impersonal (It…)	Personal (Subject…)
Structure	It + is/are + past participle + that + clauseIt is said that ads work.	Subject + is/are + past participle + to + infinitiveAds are said to work.
Focus	the opinion/fact itself	the subject being discussed
Common verbs	say, believe, think, claim, argue, report	same verbs, different structure

4 · Practice

Challenge

← PlaySonraki adımReading →

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Reading

Özgün metin ve anlama soruları.

Nasıl çalışılır?

Before: Başlığa bakıp tahmin et.
Metni önce hızlıca, sonra dikkatle oku.
While: Soruları cevapla ve kontrol et.
After: Konuşma sorularını düşün ya da yaz.

1 Before reading

Look at the title. What do you think 'the anatomy of a slogan' means?
Can you remember any advertising slogan or jingle by heart? Why do you think it stuck in your memory?

The Anatomy of a Slogan

Open any magazine or scroll through any app, and within seconds an advertisement will try to catch your eye. Behind every slogan, though, lies a surprising amount of psychology. Copywriters choose each word with care, often building a campaign around adjectives that grow gradually stronger — good, then great, then unbeatable — so that a product always sounds just a little more exciting than its rivals. A soap might be described first as 'gentle', then, a line later, as 'incredibly gentle', while a competitor's soap is quietly dismissed as merely 'ordinary'.

Words are only half the story. Many successful campaigns also rely on a jingle — a short, catchy tune that sticks in a listener's memory long after the advert has finished. Researchers who study consumer behaviour say that a jingle heard often enough becomes almost impossible to forget, even years later. This is no accident: advertisers deliberately repeat both the tune and the slogan across television, radio and social media, hoping that familiarity will eventually turn into trust.

Not everyone is convinced that this approach is entirely honest. Critics argue that stacking one impressive adjective on top of another can mislead shoppers into expecting more than a product can actually deliver. For this reason, many schools now teach media literacy, encouraging young consumers to ask a simple question before they buy: is this slogan describing the product, or just describing a feeling the advertiser wants me to have?

239 kelime · yaklaşık 2 dk

2 While reading

3 After reading

Do you think exaggerated slogans are a harmless part of advertising, or a kind of dishonesty? Why?
Think of a product. Write one 'plain' and one 'exaggerated' slogan for it.

1 Before reading

What do you think the title 'Buy Now, Think Later?' suggests about advertising?
Do you think adverts affect your own spending decisions? Give an example.

Buy Now, Think Later?

It is widely believed that advertising simply informs consumers about new products, but psychologists argue that its real power lies elsewhere. Adverts are said to work by creating an emotional connection — with happiness, status or the fear of missing out — long before the shopper consciously considers whether they actually need the item. By the time reasoning takes over, an emotional decision may already have been made.

This idea troubles many economists, who point out that entire populations can be nudged toward spending patterns that don't always serve their own interests. Families are sometimes encouraged, through relentless advertising, to blow money on the latest gadget rather than put aside savings for less exciting but more important goals. It is claimed that low-income households are particularly vulnerable, since a single well-timed advertisement can outweigh weeks of careful budgeting.

Not all commentators are so pessimistic, however. Some argue that advertising, used responsibly, helps a population make informed comparisons between products, and that today's consumers are far less gullible than earlier generations assumed. Whichever view is correct, most agree on one thing: understanding how an advert is trying to persuade you is the first step toward deciding, calmly, whether to reach for your wallet.

202 kelime · yaklaşık 2 dk

2 While reading

3 After reading

Do you agree that some groups of people are more vulnerable to advertising than others? Why or why not?
What is one thing you could do before buying something you saw advertised?

← GrammarSonraki adımListening →

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Listening

Dinle, anla, transkriptle kontrol et.

Nasıl çalışılır?

Before: Ne duyacağını tahmin et.
Kaydı dinle; transkripti kapalı tut.
Soruları cevapla, kontrol et.
Son olarak transkriptle kontrol et ve tekrar dinle.

That Advert Again?!

1 Before listening

Predict: what kind of advert do you think annoys people the most, and why?

0:00

2 While listening

Transkripti göster

MertNot this advert again! It's the third time in ten minutes.

AslıWhich one, the phone advert?

MertYes! The same advert keeps interrupting my show every single break.

AslıAre you going to buy the phone, then?

MertNo way. I'd rather not buy it because I'm saving up for something else — new headphones, actually.

AslıFair enough. I'm saving money too, but for a trip this summer, not a phone.

MertI just wish adverts would let us watch one episode in peace.

AslıYou mean you want fewer interruptions.

MertExactly. Just one!

Our Favourite (and Least Favourite) Commercials

1 Before listening

What makes a TV commercial memorable — being funny, aggressive, confident, or something else?

0:00

2 While listening

Transkripti göster

KeremMy favourite commercial right now is that confident sports-brand advert with the athlete talking straight to the camera.

DefneI like that one too, but my real favourite is the snack advert — the one that's so loud and aggressive.

KeremThat one annoys me a bit, honestly.

DefneI know it's over the top, but that's exactly why I remember it. It's memorable because it's so extreme.

KeremFair point. But we both agree the insurance advert is the most annoying one, right?

DefneDefinitely. That one I could live without completely.

← ReadingSonraki adımUse English →

Adım 6 / 8

Use English

Öğrendiklerini konuşarak ve yazarak kullan.

Nasıl çalışılır?

Useful language kutusundaki kalıpları oku.
Konuşma görevini bir arkadaşınla yap ya da kendini kaydet.
Yazma planını izleyerek taslağını yaz.
Kontrol listesi ile yazını gözden geçir.

Speaking

Reluctantly Persuaded?

In pairs, discuss how advertising affects people's spending habits. Talk about at least two examples, using money phrasal verbs (save up, put aside, blow money on, pay off) and expressions of reluctance (I'd rather not…, I'm not really keen on…).

Speaking

Presenting a Commercial

Prepare a two-minute talk about a TV or online commercial you find especially memorable, in a good or bad way. Describe what happens in it, how the speaker or actors sound (confident, aggressive, funny, calming…), and why it sticks in your mind.

Writing

Letter of Application: Student Exchange Programme

Write a formal letter applying for a student exchange programme you saw advertised at your school. Explain who you are, why you are applying, and what you hope to gain from the experience.

Taslağın (tarayıcıda saklanır)

Kontrol listesi

Clear formal opening and closing
States clearly why you are applying
Gives at least 2 specific reasons or examples
Polite, formal tone throughout
150–180 words

Writing

Design an Advertisement

Write the text for an advertisement poster for a product or service of your choice. Include an eye-catching slogan, a short description of the product, and at least one persuasive technique from this theme (exaggeration, a target-audience appeal, a catchy phrase).

Taslağın (tarayıcıda saklanır)

Kontrol listesi

Includes a short, memorable slogan
Clearly describes the product or service
Uses at least one persuasive technique
Appeals to a clear target audience
120–150 words

← ListeningSonraki adımReview →

Adım 7 / 8

Review

Kısa kontroller; yanlışlar seni ilgili bölüme yönlendirir.

Nasıl çalışılır?

Kısa soruları cevapla.
Kontrol et’e bas.
Yanlışın varsa önerilen bölüme dön, tekrar et.
Sonra tema testine geç.

← Use EnglishSonraki adımTheme Test →

Adım 8 / 8

Theme Test

Temanın tüm becerilerinden sorular.

Nasıl çalışılır?

Tüm soruları cevapla; acele etme.
Kontrol et’e bas.
Sonuç ekranı hangi beceride hata yaptığını gösterir.
%60 ve üzeri alınca tema tamamlanır.

← ReviewSonraki adımİlerlemem →

Tema sonu

My Progress

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I can understand the main ideas of this theme.
I can use the target words.
I can use the target grammar.
I can talk about this theme.
I can write about this theme.
I can understand a text about this theme.
I have finished the theme test.

Ödev — seviyeni seç

Destek

Match 8 vocabulary words from this theme to their Turkish meanings.
Complete 5 money-phrasal-verb gap-fill sentences about saving and spending.
Copy out 6 money phrasal verbs from this theme and write one example sentence for each.
Complete a short gap-fill about an advert using personal or impersonal passive voice.

Standart

Write 5 sentences reporting opinions about advertising using the impersonal passive (It is said/believed/claimed that…).
Complete the Grammar 1 and Grammar 2 practice sections online.
Write a short conversation (6–8 lines) between two friends, one of whom is annoyed by a repetitive advert.
Choose five vocabulary words from this theme and use each one in your own sentence about advertising.

İleri

Find one real advertisement (poster, video or online ad) and write a short paragraph (80–100 words) analysing its slogan, target audience and persuasive techniques.
Record a 1-minute voice note describing your favourite or least favourite commercial and explaining why.
Design a one-page poster advertising a product of your choice, including a slogan, a short description and three reasons to buy it.
Interview a family member about an advertisement they remember from years ago, and write a 100-word paragraph comparing it with today's adverts.

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